Bangkok, August 7, 2012: The Entertainment Learning company today announced its partnership with Bangkok-based local English language teaching consultants Ajarn Donald and the launch of the Thai version of its online English language learning online service, English Attack! (www.english-attack.com).
Users in Thailand have the option of a site interface in the Thai language (making English Attack! the only dedicated English language e-learning site to offer a Thai interface) or 22 other languages, including of course English. Community management, business development, marketing and sales for the service will be done from Bangkok by Donald Patnaude, who has been teaching and training Thai learners of English for the past 11 years, and his team of teaching assistants and marketing staff.
English Attack! is a revolutionary new approach to helping people improve their English, regardless of current level, incorporating pedagogy based on cognitive neuroscience (how the brain actually learns); social networking; and the pedagogical foundation of learning games.
“Where many English language learning methods still have a rather abstract and linear approach, English Attack! is focused on immersion and motivation. Our approach uses authentic content and the brain’s hunger for rewards, social connectivity and discovery,” said Paul Maglione, co-founder of Entertainment Learning.
Added Donald Patnaude, President of Ajarn Donald’s, “We’ve been looking for a way to allow teenagers and adults to learn/improve their English language skills while at school, university or language centers or in their free time. Thai people need an English learning system that is easy to understand, convenient and most importantly fun to use, so that they would want to use the program often on a regular basis to really make significant improvement in their English language skills. English Attack! is the only system that allows learners all the flexibility they need to improve their skills, achieve higher levels/scores and meet new friends from around the world or right here in Thailand. English Attack! gives you the ways to use English in daily communication.”
An Innovative Pedagogical Approach to Learning English
Near-daily exposure to a language is by now recognized as a sine qua non factor in the effective learning of it. On English Attack!, the combination of fresh, current, real-world content with easy access short-session exercises creates the ideal conditions for frequent use of the site, and thus frequent exposure to (and use of) English.
English Attack! achieves this with a combination of video clips, thematic visual dictionaries, and games; a motivational reward-rich ecosystem; and an international community of learners of English.
Video Boosters are fun, interactive lessons based on short (one to three-minute) video clips from current movies, hit TV series, news channels and music videos.
English Attack! also features Photo Vocabs, which are visual dictionaries on a wide variety of subjects, from everyday things and places, to sports, hobbies, and foreign destinations.
Learners using English Attack! can periodically revisit the language elements absorbed in these learning units via a range of Practice Games, in which game design favoring repetition, replayability and challenge helps the shifting of the learned material into long-term memory.
The site’s “gamification” system of scoring, achievement levels and badges, adapted from the most successful videogame environments, creates additional motivation for learners and replaces the conventional «evaluation » system of grades and pass/fail.
Finally, the site’s social networking functionalities (comments, making friends, messages) encourage the learner to actually use English in a friendly, learner-tolerant social context, putting site users in touch with other learners of English from around the world and thus creating a deeper personal involvement with the learning of the language.
A Platform for learning as an individual, or in a school or company context
English Attack! has been designed for use by a broad range of end-users:
About Entertainment Learning
Entertainment Learning was founded by well-known specialists in the media and entertainment industries, Paul Maglione and Frederic Tibout, who see huge potential in the power of digital entertainment applied to a radically different way of helping people learn languages. English Attack! is the first site developed and published by the company they created for this purpose, Entertainment Learning.
Entertainment Learning has signed commercial representation agreements with partners in over 20 countries, and continues to expand distribution of English Attack ! into new territories.
About Ajarn Donald’s
Founded in December 2001 by Donald Patnaude & Supawan Inbunna. Donald had just arrived in November 2001 for what was to be his sixth and final visit to Thailand. He ended up staying and teaching English, and now, 11 years later, has taught the language to more than 6,000 people ages 3-60 years old (mostly teenagers and young adults). During this time he has worked for four private language centers, has taught for four years at three Thai government schools, and has provided consulting services for a wide range of local schools and businesses.
Today’s Mission: Ajarn Donald's wants to be able to provide every person who chooses to learn English the best educational products & services to meet their demands, ultimately leading to a successful and productive future in any professional, academic or personal capacity they desire. A decision to learn or improve English language skills + Ajarn Donald's English Language Services together with English Attack! = success to your destiny.
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